Tuesday, December 28, 2010

D-Link wins Business Superbrands award

D-Link, the end-to-end computer networking solutions provider for consumers and businesses, today announced that the company has been awarded the Singapore Business Superbrands awards, which pays tribute to the strongest and most valuable business-to-business brands. This mark of excellence representsd-link the high brand status that D-Link has achieved in the market, effectively setting D-Link apart from competitors in terms of customer reputation, market share and brand recognition. 

“We are delighted to be awarded this accolade,” said Tony Tsao, CEO & President, D-Link Corporation. “It is a recognition of our continuing efforts in innovation to bring about leading edge technology and products, as well as our dedication to make technology affordable for the mass market consumer and small to medium business so that everyone can realise the benefits of technology.”

Held at the Shangri-la Hotel, for the first time in Singapore, the event was attended by over 150 guests. Business Superbrands uses a comprehensive two-stage selection process to identify leading B2B brands in Singapore.

At the qualifying stage, the brands are accessed from three aspects: locality, longevity and financial stability. At the second stage, the Superbrands Brand Panel, an independent group of marketing and communications experts, evaluates the brands and scores each brand against five criteria; brand reputation, market share, achievement, recognition and corporate/social responsibility.

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